Root Beer Challenge started off as a root beer taste test. The members of Colossal Squid Industries fancied themselves purveyors of the fine taste of root beer, and thus a “fun project” was born. In an effort to document the event I designed and built a website full of all the charm and wit timelessly associated with root beer. The design includes a tremendous amount of compositing in Photoshop, combined with a fun interface and fluid animation. It was basically the steam punk website I had always wanted to create. The site became an ongoing project, with multiple members of the team contributing assets.
While working at Pixel, the creative team was tasked with creating a fun web presence for the Ball Park Franks brand. Hunger Land is a top-down driving game used to explore a world of fun surprises. Users drive a number of vehicles across a crazy world containing deserts, swamps, forests, plains, and ice worlds. I created the initial concept and layout, and I worked with an illustrator to create the map for the fictional Hunger Land. I also built the site – including custom AI, a tunable driving engine, and multiple particle engines.
While working at Pixel, I was excited to be a part of the launch of the toy campaign for “The Dark Knight”. Mattel wanted a banner campaign that would engage children and help them learn about the new toys surrounding the Movie. I designed and created a banner bursting with animation and flair. The client was extremely pleased and the campaign generated 4 times the normal number of impressions.